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Dynamic Categories

Categories are an essential part of any website, but are yours working hard enough for you?


Are your Categories good enough?

We all know that Categories are how you organise your products – they’re how customers find them, and how Google organises them. They’re pretty central to all forms of eCommerce, and always have been.

As with anything, categories come with their own challenges. At a top level, you need to decide how you want to organise your products; category hierarchy is an essential part of building your product content.

  • By type or by brand?

  • By size or by colour?

  • By purpose or by collection?

However, like anything, categorising your products takes time, and if you want to do anything more complex, it takes a lot of time.

Easy Categorisation

At Iconography, we are constantly updating and improving our platform, IXO Commerce, and all of our features are built for new clients and can be developed for existing clients.

We've built a simple tool that will allow you to improve your customer journey, while maximising your efficiency.

Do you want this feature?


Why do we need better categorisation?

 

In everything eCommerce, the customer journey is paramount. With careful A/B testing, companies can work out their ‘perfect’ hierarchy, but even in an ideal world, that will only be a ‘best fit’.

Every customer will have their own preferences for how they interact with a website; do they use the search bar first, or go straight to categories; do they look for a brand, or for what’s on sale?

What you’re looking to do is to give them the best possible set of choices, without making product management impossible.

If you could quickly and easily provide more granular categorisation, visitors to your site will be able to find products much quicker and easier – when we are talking about eCommerce conversions, speed is key.

The problem is that the categorisation tools on most platforms simply won’t give you what you need.

Is there a better way?


 

 

Dynamic Categories could be the answer

 

Dynamic Categorisation works on the idea of rule based automation. For example, you can take products which already sit in a ‘Sofa’ category, and add a rule for products which are both ‘on sale’ and are from the brand ‘Stressless’. Those products would still sit in their original category, but the rule would add them to a new Dynamic Category:   

Sale Products > Sofas > Stressless

This lets you have far more control over the organisation of your website, with a lot less of the work.



Automated Sale/New-In Catagories



Granular Brand Navigation



Massive CEO wins



Easily build an intuitive customer journey on your website


Product categorisation should be quick and easy

Make sure you can build SEO rich content on all of your pages

Take advantage of the latest approaches to SEO and website management

Create complex categorisation quickly and easily


Enterprise level eCommerce, tailored for each client by our team of dedicated developers. XTRO eCommerce features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.
Our core B2C eCommerce platform

Enterprise level eCommerce, tailored for each client by our team of dedicated developers. XTRO eCommerce features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.

Would you like to know more?


Posted by Iconography Ltd
6th April 2023

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